What RightPaw changed

• Updated the "Discover new breeds" section with different dogs.
• Added Miniature Poodle, Great Dane, Standard Poodle, and Australian Shepherd to the discovery list.
• Removed Miniature Dachshund, Golden Retriever, Cavalier King Charles Spaniel, and Border Collie from the discovery list.
• Added a call-to-action for users to consider older dogs at the top of the page.
• Made minor formatting changes to the spacing of breed names and blog links.

The site is highlighting different dog breeds to users. This suggests they are tracking which breeds are currently in high demand or have more available breeders on their platform.

• Added a 30-day free Trupanion pet insurance offer for all new puppy parents who activate the policy.
• Expanded the "Popular Breeds" navigation with direct links to specific breed pages like Miniature Dachshunds and Cavoodles.
• Added a new blog section featuring specific guides on breeder selection, rescue vs. breeder choices, and puppy preparation.
• Updated the "Perks" section to highlight over $500 in savings on pet brands.
• Included a new "Nominate a Breeder" form to crowdsource the growth of their breeder network.
• Added a cookie consent banner and comprehensive footer navigation with links to careers, stud dog directories, and older dog listings.

RightPaw is expanding its value proposition by bundling financial protection with puppy purchases. This makes their platform a "one-stop shop" for new owners and adds a layer of trust and security that competitors without insurance partnerships may lack.

• Renamed "RightPaw Puppy Training & Perks" to "RightPaw Preparation Training & Perks" across the site.
• Removed specific breed lists from the homepage categories (e.g., Golden Retriever and Miniature Dachshund links are gone).
• Removed the "Popular breeds" navigation section and the "Nominate a breeder" form.
• Simplified the blog section by removing five specific article links and keeping only one "Read more" link.
• Removed the Trupanion Pet Insurance 30-day free offer and detailed insurance legal disclaimers.
• Updated "Self paced Puppy Training" to "Self paced Doggy Training."

The platform is shifting its focus from general "Puppy Training" to "Preparation Training." This suggests they want to engage owners earlier in the process, before the dog even arrives home, to improve long-term success.