What Richpanel changed

• Added "Product" to the top navigation area.
• Added "Results" to the top navigation area.

The addition of these navigation labels suggests a shift toward a more structured site hierarchy, likely to help visitors quickly distinguish between software features and social proof/case studies.

• Updated a customer testimonial stat from "63% of messages sent by AI" to "63% resolved end to end by AI."
• Changed the wording of their guarantee from "$0 risk to you / Full refund if we miss" to "100% refund if we miss."

Richpanel is shifting its marketing language from "messages sent" to "resolved end to end." This suggests they want to prove their AI actually finishes tasks rather than just replying. They also simplified their refund guarantee language to make the "no-risk" offer feel more direct.

• Updated a customer case study metric (Haus) from 45% to 55% of conversations closed without a human.
• Changed multiple "Book a demo" buttons to "Click here to book a demo" to increase visibility.
• Added a specific video file link for the product inbox demo instead of a generic homepage link.
• Removed one redundant demo link from the "Guaranteed outcomes" section.

The competitor is showcasing stronger social proof by updating a key customer success metric. They are also aggressively optimizing their call-to-action buttons to drive more demo bookings.