What Rho changed

• Removed the "$100 when you deposit" bonus offer from the bank account signup section.
• Updated the description for opening a bank account to emphasize "No ACH fees on business checking" instead of the cash reward.
• Updated tracking parameters in the contact links within the footer.

Rho has removed a direct cash incentive for new users to deposit funds. This suggests a shift away from aggressive cash-based acquisition toward focusing on the core value of their fee-free business checking.

• The description for Rho API in the "Automate the Back Office" section changed from "Banking and payments via API" to "Connect your Rho data via API."
• Tracking parameters were added to the phone and email contact links in the footer.

Rho is shifting how it describes its API from a tool for "banking and payments" to one for "connecting data." This suggests they may be prioritizing accounting integrations and financial visibility over pure transactional developer tools.

• Replaced the "Easy to start, powerful to scale" video with a newer version (v3).
• Replaced the "Up and running fast" implementation video.
• Replaced the "Safety and security" section video with a new graphic focused on safety.
• Removed the "Your Privacy Choices" cookie consent banner and detailed tracking settings from the page footer.
• Updated tracking parameters in the contact phone and email links.

Rho is refreshing its visual storytelling. By updating videos related to scaling, implementation, and security, they are likely trying to better explain their platform's value to larger companies and security-conscious customers.