What Revolut changed

• Added a "Choose your plan" section detailing five account tiers: Standard, Plus, Premium, Metal, and Ultra.
• Included specific monthly pricing for all paid tiers (£3.99, £7.99, £14.99, and £55).
• Listed key value propositions for each plan, such as airport lounge access for Ultra and travel insurance for Metal.
• Added a new footer with social media links and legal policy shortcuts.
• Updated the copyright year to 2026.

The website now clearly displays the full pricing hierarchy and specific perks for each tier. This makes it easier for customers to compare the free version against paid plans ranging from £3.99 to £55 per month.

• Removed the entire "Choose your plan" section which detailed pricing and features for all five account tiers.
• Added a location banner prompting users to choose their country or region for specific content.
• Updated multiple call-to-action buttons (Download, Move salary, Start earning, Try it out) to use a new tracking URL format (get.revolut.com/E528/).
• Standardized several internal links to include the "www" prefix.

The removal of the detailed plan comparison (Standard, Plus, Premium, Metal, Ultra) from the main page suggests a shift in how they want users to discover their paid tiers. They are also moving toward localized content and tracking-specific acquisition links.

• The total customer count increased from 75+ million to 80+ million worldwide.
• Most website links were updated to remove the "www." prefix.
• Several "Learn more" and "Start earning" buttons now link directly to the Revolut app instead of tracking links.
• The "Move your salary" button now points to a specific UK bank account switching page.

Revolut is growing fast. They added 5 million new users recently. They are also cleaning up their website links to send more people directly to their app.