What Relay changed

• Added a new promotional banner for the "Cash Flow Compass Report" featuring data about the American Dream and cash flow challenges.
• Updated the "Relay vs Bluevine" link in the footer to point to a new URL structure (/compare/ instead of /blog/).

Relay is using original data to position itself as a thought leader in small business cash flow. They are also moving competitor comparisons from their blog to a dedicated comparison section, likely to improve search engine rankings and conversion.

• Removed the "Advisor directory" link from the footer under the Accountants & Bookkeepers section.
• Updated the "Partner program" link to point to a new URL (/accountants/ instead of /advisor-partner-program/).

Relay is shifting how it connects small businesses with financial professionals. Removing the public advisor directory suggests they may be moving toward a private matching system or focusing more on direct accountant partnerships rather than a public listing.

• Removed the email opt-in text and marketing disclaimer from the main hero section.
• Added a "Request a demo" button to the primary hero area.
• Updated the hero call-to-action to offer two distinct paths: direct registration or a scheduled demo.

Relay is shifting its conversion strategy to include high-touch sales. By adding a "Request a demo" button alongside the self-serve "Open an account" option, they are likely targeting larger business customers who require a guided walkthrough before switching banks.