Regus simplifies homepage and product navigation Regus launches new tiered Access Plan pricing Regus adds direct phone support to homepage
The main headline changed from "Workplaces for every business objective" to "Power your business with Regus."
Removed the email capture field and detailed "Book a tour/Get a quote" list from the top of the page.
Replaced the "Industry specific solutions" section with a simplified "Solutions for all needs" section.
Added a large "Browse our products" grid featuring 30 different workspace types directly on the homepage.
Removed the specific US phone number from the header and help sections.
Expanded the footer to include direct links for office spaces in dozens of new countries, including Costa Rica, Croatia, and Cyprus.
Added a new two-step checkout process for "Access Plans."
Introduced specific monthly pricing starting at $95 for Coworking and $199 for Office Space.
Added credit-based booking options (5, 10, or Unlimited bookings per month).
Created three clear access tiers: Regional, National, and Global.
Added a contract term selector offering 24-month, 12-month, and monthly options.
Replaced the broad "Get a Quote" call-to-action with a direct "Get started" lead form.
Removed the extensive list of global location links from the main landing view.
Added a direct phone number (845-466-1053) to the header and the "Contact us" section.
Removed descriptive icons (like "person," "devices," "today") from the main product navigation and service lists.
Removed directional icons (like "north_east" and "arrow_forward_ios") from section headers and call-to-action buttons.
Simplified the visual layout by removing decorative text fragments from the mobile and desktop menus.
Regus is moving away from a complex, industry-specific sales pitch toward a cleaner, product-first layout. This suggests they want to reduce friction for users who already know what type of workspace they need.
Regus has shifted from a general marketing homepage to a direct, self-service checkout flow for memberships. This makes it easier for customers to see exact prices and buy immediately without talking to a salesperson first.
Regus is shifting from a purely digital lead capture to a high-touch sales model. By placing a phone number prominently, they are likely trying to increase conversion rates for high-value enterprise or complex workspace deals that require human interaction.