What Reform changed

• Removed a large block of testimonials from founders at SavvyCal, ZipMessage, and MicroConf.
• Deleted a "TEST ITEM" section that appeared to be a placeholder.
• Moved a testimonial from the co-founder of Transistor.fm higher up the page.
• Removed placeholder text that said "Testimonials to populate here on live site."

The page is now much shorter. They removed several customer quotes and a "test" section, likely to make the page load faster and keep the focus on their main features.

• The top navigation menu containing links to Features, Integrations, Templates, and Pricing was removed.
• The primary "Get started" and "Create Your Account" call-to-action buttons were removed from multiple sections.
• The entire footer section, including company information, social media links, and legal pages, was removed.
• Detailed blog post previews and specific template descriptions were deleted.
• Large blocks of text regarding CRM integrations and webhooks were removed from the bottom of the page.

The website has lost a significant amount of content, including its main navigation menu, pricing links, and detailed footer. This could indicate a major site redesign in progress or a technical error that has stripped away the primary conversion paths and resource links.

• Added a new blog post about troubleshooting Marketo Forms API errors.
• Added a new blog post about script blocking for ePrivacy and consent compliance.
• Removed two older blog posts about vendor risk frameworks and interactive landing page forms from the featured section.
• Minor formatting adjustments to spacing in the testimonial section.

The competitor is expanding their educational content to target enterprise users (Marketo) and privacy-conscious customers. This helps them rank for technical search terms and build trust with larger companies.