What Redreach changed

• Removed the top banner link: "NEW:Launching the Redreach MCP Server"

The removal of the "New" announcement banner suggests the product has moved past the initial launch phase for its Model Context Protocol (MCP) integration, or they are shifting focus back to their core Reddit lead generation messaging.

• Added a new "MCP Server & API" section to the homepage.
• Updated the top announcement banner to highlight the MCP Server launch.
• Added "MCP Server & API Access" to the Growth ($39/mo) and Professional ($79/mo) pricing tiers.
• Introduced a dedicated page for the Redreach MCP server and REST API documentation.

Redreach is moving beyond a standalone web tool. By adding an MCP server and API, they are letting users pull Reddit lead data directly into AI editors like Cursor and Claude. This makes their tool much more useful for developers and power users who want to automate their workflow.

• Added three new subscription tiers: Startup ($19/mo), Growth ($39/mo), and Professional ($79/mo).
• Introduced a $12 "3 Day Pass" for short-term access.
• Launched "Redreach Outbound," a Chrome extension for automated Reddit DMs.
• Added a built-in CRM to track private message responses.
• Defined specific limits for each plan, including tracked competitors, keywords, and daily DM volumes.
• Added multi-seat support for teams (up to 3 seats on the Professional plan).

The competitor has moved from a hidden or simple pricing model to a structured three-tier system. They are also expanding their product from just "listening" to active "outreach" with a new DM automation tool.