What Rebrandly changed

• Removed three customer testimonials from the homepage.
• Deleted a quote from a Sr. Digital Content Specialist regarding UTMs and branded links.
• Deleted a quote from a Global Head of Marketing regarding worldwide campaign performance.
• Deleted a quote from a GIS Administrator regarding intuitive links.

The removal of specific social proof from Kaylah Malillos, Juliano Allegrini, and Amanda Huber may indicate a shift in target audience or a refresh of their marketing assets.

• Added a testimonial from Kaylah Malillos about how branded links make long URLs with UTMs look clearer.
• Added a testimonial from Juliano Allegrini regarding global campaign performance tracking.
• Added a testimonial from Amanda Huber about the power of intuitive, short links.

The company is using social proof from specific roles like Digital Content Specialists and Marketing Heads to show how their tool solves problems like messy UTM parameters and global campaign tracking.

• Removed "No credit card required" text from the hero section.
• Removed two instances of "Free plan available" from the top of the page.
• Deleted a sentence at the bottom of the FAQ regarding the reliability of updating link destinations.

The removal of prominent "Free plan available" and "No credit card required" text from the top of the page may indicate a shift in how they want to present their entry-level offering to new visitors.