What Rage Broadheads changed

• Added a "My Wishlist" feature that allows users to save products for later.
• Introduced a "Save for Later" option to move items out of the cart without deleting them.
• Added a promotional offer for a free Rage Stryche knife on orders over $100.
• Implemented a cart reservation timer to create a sense of urgency.
• Added a "Get 20% Off!" call to action in the footer area.
• Updated the cart sidebar to show a progress bar for free shipping.

The site is adding tools to keep shoppers on the page longer and spend more money. These features help capture email addresses and increase the average order value.

• Replaced the general "Weekly Deals" link with a specific "Scent Crusher Save 30% Off Sale" link.
• Removed the "My Wishlist" and "My Lists" functionality entirely.
• Removed the "Saved for Later" feature that allowed users to move items out of the cart.
• Removed the "Get 20% Off!" promotional call-out.
• Updated the "Saved For You" section to remove the wishlist and saved item counters.

The brand is shifting its promotional focus from general weekly deals to a specific, high-discount event for Scent Crusher products. They also removed their wishlist and "Save for Later" features, which simplifies the shopping path but reduces tools for long-term customer retention.

• Removed the "Unlock Exclusive Deals" popup offering 20% off for new community members.
• Removed the "Save for later" and account login prompts within the wishlist and cart sections.
• Replaced multiple wishlist prompts and "save for later" text fragments with standard "Add To Cart" buttons.
• Updated the Rhino promotional link to target "Rhino Blinds Products" specifically instead of general "Rhino Products."
• Removed the "Stockist" store locator loading script from the dealer page.
• Added social media links (Facebook, Instagram, YouTube) to the footer area.

The brand has removed a major lead generation tool and simplified their wishlist/cart experience. This suggests a shift away from aggressive email list building or a change in their promotional strategy.