What QuickReply changed

• Added a new "Scratch for your first-order offer" gamified popup feature.
• Included specific copy for a 15% off discount code (AURA15) within the scratch-card demo.
• Expanded the social proof section by duplicating or adding more ROI case studies (e.g., Oralia 178x ROI, Vestirio 175x ROI).

QuickReply is moving beyond standard text popups to interactive, gamified offers. This suggests they are focusing on higher engagement rates for first-time website visitors to help brands capture more leads.

• Removed the primary call-to-action buttons for booking a demo and installing the Shopify app.
• Removed a detailed visual example of a "Scratch and win" first-order offer popup.
• Removed a duplicate list of customer ROI case studies (Oralia, Vestirio, etc.) that was appearing twice.

The removal of direct "Book a demo" and "Install on Shopify" buttons from the main feature section suggests a shift in how they want to qualify leads or a temporary change in their primary conversion funnel.

• Expanded channel support to include RCS, SMS, Instagram, Email, and AI Voice.
• Shifted messaging from "WhatsApp Marketing Wizard" to "AI that turns visitors into repeat buyers."
• Added dynamic personalization features that change website popups based on visitor behavior (first-timer vs. researcher).
• Introduced cross-channel journey mapping that automatically picks the best channel for each user.
• Added specific ROI proof points for new features like "Scratch and Win" popups.
• Updated social proof to highlight 4.9 ratings on Shopify and G2.

QuickReply.ai has moved from being a WhatsApp-focused tool to an AI engine that manages customer journeys across RCS, SMS, Email, and Voice. This makes them a more direct competitor to full-stack marketing automation platforms.