Sep 25, 2026
QuickBooks launches Intuit Expert assisted services
What changed
- Added "Expert Assisted" and "Expert Full Service Bookkeeping" plans featuring QuickBooks-certified bookkeepers.
- Introduced "Expert Tax" powered by TurboTax for full-service business tax filing.
- Added a "One-time cleanup" service for businesses needing to fix past bookkeeping errors.
- Updated the primary sales phone number to 1-800-365-9606.
- Replaced general feature lists with a detailed FAQ section about expert guidance and tax resource support.
- Added a lead generation form for free expert consultations.
Why it matters
QuickBooks is shifting from a self-service software tool to a full-service human-assisted platform. By offering dedicated bookkeepers and tax experts, they are directly competing with local accounting firms and specialized bookkeeping startups.