What Qualtrics changed

• Added "Patient Experience" as a core product category in the navigation menu
• Added new links for tracking telehealth and patient feedback
• Replaced an older employee experience report with a new business report
• Changed a resource link to promote the XM Institute instead of a live event

Qualtrics is making healthcare a main focus. They gave it a top-level spot in their main menu. This means they want to win more hospital and medical clients.

• The main headline changed from "The leader in experience management" to "THE FUTURE OF XM."
• Added a new product focus called "XM Data & AI" that uses 25 years of historical data.
• Replaced general research messaging with "Simulation" and "The Experience Gap" concepts.
• Added a new call-to-action button to "Explore the platform."
• Updated the top banner to promote a livestream about the "next era of Experience Management."
• Removed specific mentions of "validating hypotheses in days" in favor of "shaping what happens next."

Qualtrics is shifting its brand message from "research" to "predictive intelligence." They are positioning their new AI platform as a way to fix the "Experience Gap" before customers or employees leave.

• Added descriptive text to all items in the Support navigation menu.
• Updated the "Experience Community" link to explain it is for asking questions and connecting with experts.
• Added details to the "Customer Success Hub" link about managing tickets and contacting account teams.
• Updated the "Developer resources" link to mention building extensions and API solutions.
• Added descriptions for "Product documentation," "Training and certification," and "System status" links.

Qualtrics is making it easier for users to find help by adding clear descriptions to their support links. This helps customers self-serve and reduces friction when they need technical or account assistance.