What Qlik changed

• Updated the entire URL structure to categorize products under /di/ (Data Integration) and /da/ (Data Analytics) subdirectories.
• Rebranded several product links to emphasize "Capabilities" like Agentic Data Engineering and Agentic Analytics.
• Moved "Trust & Security" and "Responsible AI" sections under the core Company directory.
• Simplified industry solution pages (e.g., changing "financial-services-analytics" to just "financial-services").
• Updated call-to-action links from generic /trial/ paths to specific product trial paths like /da/products/qlik-cloud-analytics/trial.

Qlik has overhauled its entire website architecture to group products under new "Data Integration" (DI) and "Data Analytics" (DA) categories. This signals a major shift toward positioning their tools as specialized capabilities for "Agentic AI" rather than standalone software features.

• Removed redundant, duplicated sections that listed Gartner Magic Quadrant awards multiple times.

• Cleaned up the "Team up with a Gartner Magic Quadrant Leader" section to show only one clear entry for each of the three categories: Data Integration (2025), Data Quality (2026), and Data Analytics (2026).

• Updated the footer navigation to include a more comprehensive list of AI and analytics products, including AI Anomaly Detection, Visualization & Dashboards, and Embedded Analytics.

• Added a new "Open Lakehouse ROI Calculator" to the resource section.

• Removed a link to the "AWS Summits 2026" event.

• Updated the Gartner Magic Quadrant section to repeat and emphasize their leadership across Data Integration, Data Quality, and Analytics.

• Modified the product navigation menu, specifically truncating or reordering the AI Anomaly Detection links.

Qlik is cleaning up its homepage to focus on its status as a leader in three specific Gartner categories. This reinforces their authority in Data Integration, Data Quality, and Analytics as they push their new "Agentic AI" positioning.

Qlik is moving from just sharing information to providing tools that prove financial value. This helps them convince hesitant buyers by showing exactly how much money they could save or gain by switching platforms.

• Added four specific product links to the navigation menu: Visualization & Dashboards, Embedded Analytics, Enterprise Reporting, and Automation & Orchestration.
• Cleaned up the "Gartner Magic Quadrant Leader" section by removing duplicate entries of the same awards.
• Fixed a small typo in the navigation where "Visualization & Dashboard" was corrected to "Visualization & Dashboards."

Qlik is expanding its visible product lineup in the main navigation. This makes it easier for customers to find specific tools like Embedded Analytics and Enterprise Reporting, which may increase their sales in those areas.