What PubMatic changed

• Added a news announcement that Sony Pictures Entertainment named PubMatic its preferred programmatic advertising partner.
• Removed an older news item regarding the establishment of a Melbourne office.
• Updated the "Upcoming Events" section by removing the Stockholm event and adding "The Future of TV Advertising Global 2026."
• Added a new cookie consent banner at the top of the page.

PubMatic secured a major entertainment brand as a preferred partner, signaling strong momentum in their programmatic advertising business for premium content.

• Removed Advertising Week New York (Oct 5 - Oct 8) from the upcoming events list.
• Added VIDEOWEEK ROADMAP 2026 (November 12, 2026) to the upcoming events list.

PubMatic is shifting its event focus toward video-specific industry gatherings. This indicates a continued push to network with buyers and publishers specifically interested in video and CTV roadmaps.

• Added a new case study featuring TimeTree, showing a 17% CPM uplift in banner revenue and 6% in rectangle revenue.
• Removed a case study about a head-to-head test between AgenticOS and an incumbent DSP.
• Removed a case study regarding a CTV campaign in Spain with Havas Media.
• Updated the "News" section to feature a new "Agentic Luxury Campaign" in Southeast Asia.
• Added a "Community" link to the footer navigation.
• Updated the upcoming events list, replacing the Singapore event with a Stockholm event.

PubMatic is shifting its marketing focus from general DSP efficiency tests to specific mobile app growth results. They are highlighting a 17% CPM uplift for a major calendar app to attract more mobile developers to their SDK.