What Publicis Sapient changed

• Updated homepage headlines to focus on building governed AI agents that scale past demos.
• Replaced generic "enterprise issues" section with specific AI-driven solutions for legacy systems, agentic AI, and IT operations.
• Added a new case study image and specific "40% cost reduction" metric for Nissan.
• Expanded the "Get in touch" form to include mandatory fields for Industry Vertical, Job Title, and Reason for Contact.
• Added a security validation step to the contact form.
• Updated internal links for the Privacy Policy to a new redesign path.

The competitor is shifting its messaging from general "enterprise issues" to specific AI outcomes like "governed, context-aware agents" and "automated issue resolution." They are also tightening their lead generation form to capture more granular data like Industry Vertical and Job Title.

• Added three new industry categories: Telecom, Media & Tech, Transportation & Mobility, and Travel & Hospitality.
• Updated the contact form to include a marketing communication opt-in checkbox.
• Removed the "Security validation" field from the contact form.
• Simplified privacy policy links from long internal paths to a direct "/privacy" URL.
• Added a specific "Learn more" link for the CPG Bodhi content supply chain case study.
• Updated company stats to show 20,000 people and 26+ countries (previously listed as 0).

The company is expanding its reach into new sectors like Telecom, Media, and Tech. They are also updating their lead generation forms to be more marketing-focused and simplifying their privacy links.

• Added a new link called "Explore all three" to their enterprise issues section.
• A footer link for the telecom industry was cut short.

They want to guide visitors to see the big problems they solve. This helps them pitch their AI tools better.