What Pro Playgrounds changed

• Added a new "How to Order" link to the Resources navigation menu.
• Modified the "Playground Sun Shades" link structure in the product categories.

The competitor is trying to make the buying process easier for customers. By adding a clear guide, they may reduce friction for new buyers and close sales faster.

• The featured commercial playground equipment was changed from the "Jellys Jamboree" system to the "Tiny Tim" system.
• A promotional exit-intent popup offering a 10% discount was removed from the page code.
• The "Your Cart / Quote" sidebar text was removed from the footer area.

The company updated its featured "On Sale" product on the homepage. This suggests a shift in inventory focus or a new seasonal promotion targeting different age groups or price points.

• Replaced the "Numero Uno Playground System" with the "Shoots and Roots Playground Treehouse Crawler" as the primary featured sale item.
• Added a new list of completed projects to the website.
• Included specific project links for a Florida neighborhood HOA and a Connecticut church.

The company is rotating its featured sale items and adding new project proof to build trust with specific local organizations like HOAs and churches.