What Promptwatch changed

• Added a "Fact Check" feature to identify and correct wrong claims AI makes about a brand's pricing or features.
• Launched direct CMS integrations with WordPress, Webflow, and Framer to publish AI-optimized content.
• Introduced a new "Persona Breakdown" tool to see how brands compare for specific roles like "Startup Founder."
• Added tracking for sponsored ads within ChatGPT responses.
• Expanded location tracking to include specific city-level data.
• Updated the "Standard" plan pricing mention from $99/month to $49/month (billed yearly).

The platform is moving from just tracking data to actively fixing brand misinformation in AI and automating content publishing to improve rankings.

• Replaced "Duolingo" with "Yelp" in the Brand Visibility & Performance Tracking demo section.
• Corrected the spelling of partner agency "Advise" to "Adwise" in a testimonial.
• Removed single-letter labels (F, H, S, P, A, C) from the "Top Brands by Visibility" list, likely to clean up the UI design.

The company is updating its marketing assets to show how the tool works for different types of businesses. They also fixed a typo in a partner agency name and cleaned up the visual layout of their visibility leaderboard.

• Added a new feature section titled "ICP match prompts" under the platform capabilities.
• Updated the "Top Brands by Visibility" table to include first-letter icons (F, H, S, P, A, C, C) next to competitor names like Folk, HubSpot, and Salesforce.

The addition of "ICP match prompts" suggests the tool can now track how well AI responses align with a brand's specific Ideal Customer Profile, moving beyond general visibility to targeted audience relevance.