What Profi changed

• Added direct download links for the App Store, Google Play, AppGallery, and RuStore.
• Updated the total number of customers to 21,791,498 (an increase of over 7,000).
• Added a specific "Profi in Moscow" heading to the regional specialist count section.
• Refreshed the "Reviews" section with new testimonials for balcony glazing, tutoring, and yoga.
• Updated the rolling 12-month review counter to 859,606 total reviews.

The platform is moving users away from the mobile web to their native app. This usually leads to higher user retention, faster bookings, and more frequent push notifications to keep customers engaged.

• The total number of successful clients increased from 21,728,843 to 21,783,787.
• The count of available specialists in the Moscow region grew by 850 professionals.
• The 12-month review counter was updated with approximately 2,200 new positive reviews.
• Several featured reviews were replaced with newer testimonials for services like driving lessons, eyelash extensions, and fitness coaching.
• Direct app store download links were removed from the desktop view, leaving only the QR code prompt.

The platform is refreshing its social proof by showcasing new customer reviews and updated specialist availability numbers to maintain trust and relevance.

• Updated the featured reviews section with new testimonials for photographers, dance instructors, and legal consultants.
• Changed the highlighted service categories from "document expertise" to "legal consultation and civil law."
• Updated live platform stats: total clients increased by 8,788 and local specialist counts grew by 17 in Moscow.
• Refreshed the tracking parameters in the mobile app download links.

The platform has rotated its featured testimonials to highlight different service categories like legal consulting, wedding photography, and dance lessons. This suggests a shift in which high-value services they want to showcase to new visitors.