What Prewave changed

• New Product Launch: Introduced "Quantified Resilience," featuring Prewave Respond and Prewave Optimise to rank and price supplier disruptions.
• Navigation Overhaul: Reorganized the site into "Products," "Platform," and "Solutions" (categorized by industry and role).
• New Connectors: Added AI Connectors for querying data via AI assistants and Business Data connectors for ERP integration.
• Value Proposition Shift: Changed the main headline from "Supply Chain Superintelligence" to "Disruption costs you time and money. We save you both."
• Social Proof Update: Added a section featuring a Forrester Total Economic Impact study claiming a 331% three-year ROI and a payback period of less than 6 months.
• Industry Expansion: Added specific focus on Construction and Aerospace, Maritime, and Defence.

Prewave is shifting from general risk alerts to financial impact modeling. By pricing disruptions in actual currency and hours, they are helping procurement leaders justify resilience spending to their boards with hard ROI data.

• The main headline "Leading AI-Powered Platform for Supply Chain Intelligence | Prewave" was removed from the top of the site.
• Technical layout text regarding grid gutters and container padding was removed from the bottom of the page.

The company removed its primary descriptive headline from the top of the page. This might be a technical error or a test to see if a simpler layout works better for visitors.

• Added detailed descriptions for all products in the main menu.
• Launched new French and German language versions of the website.
• Added specific mentions of supply chain laws like LkSG, CSDDD, and EUDR.
• Included new customer quotes from Magna International and Yanfeng.
• Updated the "Talk to an expert" links to a new form system.
• Added a new section explaining their "Leader" status in the Gartner Magic Quadrant.

The competitor is making their website easier to understand for global buyers. They are also highlighting specific laws like CSDDD and EUDR to show they can help with complex legal rules.