What Presence changed

• Updated the featured webinar title in the resources section to "Beyond Shortages: How AI and Virtual Services Can Expand Special Education Capacity."
• Changed the URL for the featured resource to a new AI-focused landing page.
• Added a new cookie consent banner with detailed tracking and opt-out options.

Presence is positioning itself as a leader in using AI to solve staffing shortages in special education. This signals a shift toward technology-driven capacity building rather than just providing a network of human clinicians.

• Added a new "Customer stories" link to the main navigation under the Resources section.
• Added a new Case Studies section featuring topics like "Protecting student data in the AI age" and "Centralized documentation."
• Updated the footer area with new case study headlines focused on efficiency and accountability.
• Relocated the cookie consent management text from the top of the page to the bottom.

Presence is shifting its marketing to address modern school concerns like AI safety and data privacy. By adding specific "Customer stories" and AI-focused content, they are positioning themselves as a more secure and evidence-based partner for school districts.

• The top banner announcement was updated.
• Removed: A link for a "Recruiting Open House for Speech-Language Pathologists" on October 7.
• Added: A link for a new webinar titled "How AI and virtual services can expand special education capacity" on October 1.

Presence is shifting its marketing focus from basic clinician recruitment to high-level thought leadership regarding AI. This suggests they are positioning their technology as a solution for school district capacity issues, not just a staffing agency.