What PrepLounge changed

• Added a new navigation menu featuring "Community," "Coaching," "Resources," and "Employers."
• Introduced a "Self Study Tools" section including Mental Math, Stress Questions, and Video Tutorials.
• Added a prominent "Get Ready for Your Consulting Career" headline with a user count of 584,000.
• Integrated social login options for Google, Apple, and LinkedIn.
• Updated the cookie consent banner to a more modern, interactive format.

The site has moved from a simple cookie disclosure page to a full-featured homepage. This makes it much easier for new users to find specific study tools and professional coaching services immediately upon landing.

• Removed the IDE cookie used by Google DoubleClick for tracking ad efficacy (previously stored for 400 days).
• Updated the ads/ga-audiences pixel tracker settings for Google AdWords re-engagement.
• Changed the Google provider reference from "Google 4" to "Google 3" in the marketing section.

The site has adjusted how it tracks users for marketing. They removed a long-term DoubleClick tracking cookie and updated their Google AdWords re-engagement settings. This suggests a shift in how they target returning visitors with ads.

• Added a "Login" link immediately following the "Sign up for free" button in the hero section.
• Removed a placeholder technical string ([#DSR_FORM_URL_TEXT#]) from the cookie consent area.

PrepLounge updated their main call-to-action area to include a direct login path alongside the signup button. This suggests they are trying to make it easier for returning users to access their prep tools quickly from the landing page.