What PostHero changed

• Added Claude connector and content creation via Claude to all plans.
• Introduced Instagram competitor and keyword tracking (3 for Starter, 20 for Creator, unlimited for Agency).
• Added AI voiceover for Instagram reels and viral reel search to higher-tier plans.
• Added profile audits and analytics to the Creator plan.
• Added client accounts and higher brand limits to the Agency plan.

PostHero is expanding its AI capabilities beyond basic generation by integrating with Claude and adding competitive intelligence tools for Instagram. This makes their platform more of a research and multi-model AI hub rather than just a scheduling tool.

• Removed the top navigation menu including links to "How it works," "Testimonials," and "Pricing."
• Removed a large list of product links for specific tools like the "Viral Post Generator" and "Carousel Generator."
• Removed the entire footer section containing social media links, resource links, and competitor alternative pages.
• Removed the "How our viral social media workflow works" section from the middle of the page.
• Removed the "Get started" and "Read Docs" buttons from the API pricing section.

The website is now much shorter. Many links to specific tools, blog posts, and company information are gone. This might mean they are simplifying their focus or cleaning up their site structure.

• Added a new "Analytics API" link to the Resources section in the footer.
• Removed the "Affiliate program" link from the footer menu.

The product is expanding from just creating and scheduling posts to offering data and tracking tools for developers and power users.