What Postel changed

• Added a new banner announcing LinkedIn post scheduling.
• Updated the main headline to focus on getting "clients" rather than just content performance.
• Added the ability to sign in with LinkedIn in addition to X.
• Updated the "Write Like a Creator" feature to support public LinkedIn profiles.
• Added a one-click feature to adapt X posts into LinkedIn posts.
• Added new SEO comparison pages for "Best LinkedIn Scheduling Tools."
• Updated pricing descriptions to include LinkedIn voice analysis in the Starter plan.

Postel is moving from a Twitter-focused tool to a multi-platform social media scheduler. By adding LinkedIn profile voice analysis and cross-platform scheduling, they are directly competing with tools like Taplio and Typefully for professional users who want to reach clients, not just followers.

• Added LinkedIn support across the entire homepage, including the headline and feature descriptions.
• Launched a new LinkedIn Post Scheduler tool.
• Added comparison pages for LinkedIn-focused competitors like Taplio, AuthoredUp, and Supergrow.
• Introduced new technical resources including a LinkedIn MCP Server and a guide to connect Claude to LinkedIn.
• Updated the "Starter" pricing plan description to include LinkedIn audience growth.
• Added a specific FAQ entry regarding LinkedIn compatibility.

Postel is moving from a Twitter-only tool to a multi-platform social media scheduler. This makes them a direct competitor to larger tools like Buffer and Hootsuite, specifically targeting creators who want to grow on both X and LinkedIn simultaneously.

• Added a "Viral tweet library" feature to analyze overperforming content and trends.
• Replaced the free trial with a "Start 7-Day Trial - $1" offer for the Starter and Professional plans.
• Introduced a "Done for You" agency tier with custom pricing and guaranteed growth.
• Added a massive footer section with dozens of new free tools (e.g., Shadowban Test, Account Worth Calculator) and comparison pages against competitors like Tweethunter and Typefully.
• Updated Professional plan perks to include personal onboarding and monthly strategy calls with the founders.
• Added a "Used by professionals at" social proof section with company logos.

Postel is shifting from a simple scheduling tool to a full-service growth platform. By adding a viral content library and a low-cost $1 trial, they are lowering the barrier to entry while directly competing with high-end Twitter growth tools.