What Portugalist changed

• Removed the main homepage hero section and "Your move to Portugal starts here" headline.
• Removed the "What readers say" section containing 152 Google reviews.
• Removed the quick-link navigation for NIF numbers, bank accounts, and specific visa types (D7, D8, etc.) from the main body.
• Added new long-form featured articles covering broadband costs, furniture prices, and an interview with the Practice Portuguese co-founder.
• Added a prominent "19 Honest Downsides of Living in Portugal" section to the top of the page.

The site removed its traditional homepage structure—including the hero section, visa comparison tables, and customer reviews—in favor of a feed of deep-dive articles. This suggests a shift toward a content-first strategy focused on high-intent search topics like the downsides of living in Portugal and specific service comparisons.

• Removed the main homepage layout, including the "As featured in" section and all 152 Google reviews.
• Added new featured sections for the D4 Student Visa and D6 Family Reunification Visa.
• Replaced general visa guides with deep-dive interviews and reviews of language learning tools like "Practice Portuguese" and "Portuguese Pro."
• Added a new guide on buying furniture in Portugal, including 2026 price comparisons.
• Removed the "Book A Free Consultation" call to action from the footer area.

The site has removed its broad "moving to Portugal" homepage and social proof in favor of specific educational content. This suggests a shift toward targeting students and language learners rather than just high-net-worth investors or retirees.

• Added detailed information and guides for the D3 (Highly Skilled Worker), D4 (Student), and D6 (Family Reunification) visas.

• Added a new section about learning European Portuguese featuring an interview with Liz Sharma from Talk The Streets.

• Added a guide on where to buy furniture in Portugal, including price comparisons.

• Removed a large section of Google reviews and testimonials from the main view.

• Updated the layout to focus on quick summaries of different visa types rather than a long list of blog articles.

• Added a new featured review for "Portuguese Pro," a language course by Liz Sharma.

• Removed the article "Is Portugal’s Golden Visa Still Worth It?" from the homepage feed.

• Updated the "Latest News & Articles" section to prioritize language learning resources.

The competitor is expanding their content to cover more specific residency paths like family reunification, student visas, and high-skilled work visas. This helps them capture a wider range of people moving to Portugal beyond just retirees and digital nomads.

The site is shifting its content focus toward language learning tools while removing older content about the Golden Visa's value. This suggests they are prioritizing high-intent educational affiliate content over general investment visa debates.