What Plotline changed

• Replaced a blog link about "In-App Nudges" with a new product announcement for "AI Director."
• Added a new section titled "## Comprehensive security and compliance assured."
• Removed specific mentions of "GDPR," "SOC 2 Type II," and "ISO 27001" from the homepage footer area.

Plotline is shifting its focus from static guides to an active AI-driven product. They also removed specific compliance badges (SOC 2, ISO 27001), which might indicate a change in how they display their security credentials.

• Added a new section for "Plotline AI Director" featuring specific guardrails like frequency caps and KYC verification status.
• Expanded the "MCP capabilities" section to detail specific actions like building audiences and creating campaigns via natural language in Claude.
• Updated the footer and navigation with clearer header tags for better site structure.
• Refined marketing copy to emphasize "behavior" over "behaviour" and improved punctuation in product descriptions.

Plotline is moving from simple automation to "autonomous" marketing. By adding guardrails and AI agent integration (MCP), they are making it easier for teams to trust AI to talk to customers without manual oversight.

• Added a new product category: "The AI CEP" (Customer Engagement Platform).
• Expanded product lineup to include Emails, Push Notifications, and Gamification.
• Added industry-specific solutions for Financial Services, Media, and Retail.
• Introduced a new messaging framework focused on "ending branches" and static segments in favor of AI reasoning.
• Added social proof with a new customer testimonial from Upstox and a case study from Loop Health.
• Updated the site navigation to include dedicated pages for A/B testing, segmentation, and UI modules.

Plotline is moving from a simple nudge tool to a full AI-powered marketing platform. They are positioning themselves against traditional "journey builders" by claiming their AI can decide the best message and channel for every user in real-time without manual rules.