What Planable changed

• Removed the top navigation menu containing Solutions, Product, Pricing, and Resources.
• Removed all "Try for free" and "Book a demo" buttons throughout the page.
• Removed the "Social Listening is live" announcement banner.
• Removed the entire footer section containing company info, platform links, and competitor comparisons.
• Removed links to "SE Ranking" and "SE Visible" product details.

The website has lost almost all its functional links, including "Try for free" buttons, the main navigation menu, and the footer. This makes it nearly impossible for new users to sign up or explore specific solutions, which could indicate a major site error or a pivot in their acquisition flow.

• Added a new "Social Listening" feature to the main navigation and feature lists.
• Added a prominent announcement banner at the top of the site promoting the live Social Listening tool.
• Updated the featured blog content to focus on "Competitive Intelligence" workflows instead of a personal LinkedIn challenge.
• Introduced a dedicated landing page for social listening capabilities.

Planable is moving beyond content scheduling and approval into active market monitoring. This allows their users to track brand mentions and competitor activity directly within the platform, increasing their value as an all-in-one social media command center.

• Renamed several core features in the navigation and feature sections: "Create" became "Creation," "Schedule" became "Scheduling," "Plan" became "Planning," "Engage" became "Social Inbox," "Collaborate" became "Collaboration," "Analyze" became "Analytics," and "Approve" became "Approval."
• Replaced a technical blog post about "8 best social media APIs" with a personal case study titled "I posted on LinkedIn every day for 30 days (I went viral)."
• Updated the blog preview text to focus on audience engagement and SaaS content creation rather than API rate limits and integration timelines.

Planable is shifting its terminology from simple verbs to more formal nouns for its features. They are also moving away from technical API content toward personal, results-driven storytelling to attract social media managers.