What Pitch Deck Fire changed

• The word "T E L" was removed from the main headline.
• A comma was added after the word "custom-made" in the sub-headline.
• A small text fragment "(re)" was removed from the bottom of the page.

The competitor is refining their main marketing message. Small changes to headlines often mean they are testing which words grab a founder's attention best or fixing visual errors in their hero section.

• Added several new project links to the portfolio gallery section.
• Added more video testimonial links from founders.
• Updated the main headline with a small text fragment ("T E L|").
• Updated the copyright year range to 2016-2026.
• Removed descriptive alt-text from social media icons in the footer.

The company is showcasing more of their past work. This helps them prove they have experience with many different types of startups and industries.

• Removed four video testimonial links from the "Hear From Founders" section.
• Removed eight portfolio image links from the homepage gallery.
• Removed the pipe symbol (|) from the main headline.
• Updated footer social media icons with "Follow on" hover text.
• Removed the "Account Login" link and phone number from the very bottom of the page.

The site now shows fewer video reviews and has removed direct links to social media profiles from the footer. This might change how new customers see their social proof and online presence.