What Pirsch Analytics changed

• Replaced several old testimonials with new ones from different customers.
• Added a specific mention of a customer choosing the "premium plan" over a competitor.
• Added a testimonial highlighting that the tool works for software apps (Electron/UWP), not just web pages.
• Updated the customer list to include names like Tim Dreier, Zep Fietje, and Dezeiraud Gaëtan.
• Removed mentions of specific features like the "URL shortener" in favor of broader praise for "speed and design."

The competitor is refreshing its social proof to emphasize that users are willing to pay for their "premium plan" and that the tool works for software like Electron and UWP, not just websites.

• Added a testimonial from Alexandra Koeniguer highlighting a new URL shortener feature and personalized support.
• Updated Vegard Flatoy’s testimonial to emphasize the "unparalleled" graphs and the custom events API.
• Reordered the "Join Happy Customers" section with new and shuffled customer quotes.
• Removed a generic testimonial from Zep Fietje about affordability in favor of more detailed feedback.

The competitor is updating its social proof to emphasize specific technical capabilities like their events API and a new URL shortener, likely targeting developers and marketing agencies.

• Replaced several general testimonials with new ones from technical founders and developers.
• Added specific mention of "minutes" to implement in NextJS.
• Updated the customer list to include founders from pika.style, spectate.net, and zepfietje.com.
• Removed longer stories about personalized assistance in favor of shorter quotes about speed and design.

The social proof has shifted from general freelancers to technical users and specific tech stacks like NextJS. This suggests they are targeting developers who want quick, easy integrations.