What Pilot changed

• The main headline changed from a question about leadership to "Accounting and tax services for small businesses and startups."
• The number of trusted businesses was updated from "3,500+" to "2,500+."
• A star rating and review count (4.7 stars, 142 reviews) was added near the top of the page.
• Several case study links were added or reorganized in the hero section.
• A large block of text explaining CFO guidance and cost-cutting was removed from the top section.
• The detailed "Cookie Notice" text at the bottom of the page was removed.

Pilot is shifting its messaging to be more direct about its core services. They also lowered their public customer count, which might suggest a tighter focus on specific types of high-growth businesses.

• Changed the main headline from "Accounting and tax services" to "If you're buried in bookkeeping, who's leading the company?"
• Added a new sub-headline emphasizing strategic guidance from former CFOs and operators.
• Updated the customer count from 2,500+ to 3,500+ growth-driven businesses.
• Changed the primary call-to-action button text from "Get Started" to "TALK TO OUR TEAM."
• Updated the Founder Salary Report reference from 1,600 to 1,800+ insights.

Pilot is moving away from being seen as just a bookkeeping service. They are now positioning themselves as a strategic partner that helps founders make big leadership decisions and cut costs.

• The main headline changed from a question about leadership to a direct statement: "Accounting and tax services for small businesses and startups."
• A sub-headline about intelligent dashboards and strategic guidance was removed.
• The customer count was updated from "3,500+" to "2,500+ growth-driven businesses."
• A star rating (4.7 with 142 reviews) was added to the top of the page.
• New case study links for "Growth Plays" and "Commons Clinic" were added to the hero section.
• A large, detailed "Cookie Notice" section was added to the bottom of the page.

The company is testing a more direct headline and updated customer numbers. They also added a detailed cookie consent manager, which may be for legal compliance or better data tracking.