What PhotoBox changed

• The site-wide discount code changed from "GOLDENDAYS" to "SHAREJOY."
• The discount for "everything else" (mugs, cards, magnets, prints) increased from 30% to 40%.
• The main headline changed from "A gift for those who mean the most" to "Made to make their story shine."
• The offer end date was extended from October 5th to October 12th.
• The customer review section was updated with newer testimonials from October 8th–11th.
• International site links for Germany, Austria, Norway, and Sweden were added to the footer.

Photobox has shifted from a 30% discount to a 40% discount on most products. This aggressive price drop suggests they are trying to capture more early holiday shoppers or clear inventory before peak season.

• Price Increases: Personalised mugs rose from £7.19 to £8.39, and cards rose from £5.39 to £6.99.
• Discount Reductions: The discount on gifts, blocks, and cushions was lowered from 40% to 30%.
• New Promotion: Launched "GOLDENDAYS" code offering 50% off calendars on orders over £15.
• AI Feature Promotion: Updated customer reviews now specifically highlight a new AI setup that automatically organizes photo layouts.
• UI Update: Added a subtotal and "Go to basket" shortcut in the header area.
• Headline Change: Changed the main banner from "Final boarding: your summer" to "A gift for those who mean the most."

Photobox has raised prices on several gift items while shifting their marketing to highlight new AI-powered design tools. This suggests they are moving away from deep discounting on gifts to focus on technology that makes the creation process faster for customers.

• Updated the site-wide promo code from "SUMMEREND" to "AUTUMN."
• Removed the "Orders from £25" requirement to unlock 50% and 40% discounts.
• Added a detailed "Shop by Product," "Shop by Recipient," and "Shop by Occasion" navigation menu for gifts.
• Updated product pricing displays to show the discounted price (e.g., Mugs now show £7.19 instead of just the £11.99 base price).
• Refreshed the customer testimonial carousel with new reviews focusing on customer support and ease of use.
• Changed the secondary homepage banner from "50% off wall art on orders from £25" to "Everyday Low Prices on prints."

The competitor has transitioned from a summer-themed promotion to an autumn campaign. They have also removed the minimum spend requirement (£25) for their primary discounts, making their entry-level pricing significantly more aggressive.