What Petplan changed

• Added rabbits as a covered pet type in the main marketing copy.
• Translated the entire homepage from English to Spanish.
• Added a starting price point of "from €16/month" to the main header.
• Updated the total number of pets insured globally to "over 10 million."
• Clarified that vaccine coverage is an optional add-on during the signup process.

The company is expanding its market reach by explicitly including rabbits alongside dogs and cats. They also translated their main value propositions into Spanish, likely to better convert local traffic on the .es domain.

• The entire homepage content was translated from Spanish to English.
• Navigation links and buttons now point to English-language URLs (e.g., /en/ sections).
• Headlines were updated to emphasize their status as the "Number 1 European Pet Insurance."
• The FAQ section and coverage details (like the €45 co-pay and €3,100 annual limit) are now fully explained in English.
• Added specific mentions of 50 years of experience and 1.5 million protected owners in the English text.

Petplan is expanding its reach to English-speaking residents or expats in Spain. This makes their insurance products much easier to understand and purchase for a non-Spanish speaking audience.

• Added a starting price point of €16/month.
• Introduced a 10% discount for insuring multiple animals.
• Added an optional vaccine coverage add-on (up to €90/year).
• Added an optional Civil Liability (Responsabilidad Civil) coverage up to €300,000.
• Launched a new "Televeterinaria" service featuring video calls and chat with vets.
• Added a FAQ section explaining reimbursement examples and payment installments.
• Explicitly stated that no mobile app download is required to file claims.

The competitor is shifting from a generic English landing page to a localized Spanish version with specific pricing, new discounts, and optional add-ons to attract price-sensitive pet owners.