What Persana changed

• Added a banner announcing that Persana AI is joining forces with Rox.
• Removed detailed sections explaining the "4 Steps" of their revenue machine.
• Removed specific G2 reviews and named customer testimonials.
• Removed links to the Persana Academy, blog library, and industry use cases.
• Removed the "AI Research Agents" and "Live Intent Signals" detailed workflow descriptions.
• Removed the footer navigation links for Salesforce/HubSpot apps and the company changelog.

Persana AI has been acquired by Rox. Following this news, they have significantly stripped down their website content, removing detailed feature descriptions, specific customer testimonials, and several external links. This suggests a shift in their standalone product focus or an upcoming integration into the Rox platform.

• Added a major announcement banner stating they are joining forces with Rox.
• Added a new four-step breakdown of their product: Build ICP, Track Signals, Deploy AI Agents, and Connect + Convert.
• Added new video sections showing AI Research Agents and Live Intent Signals in action.
• Added a Forbes article quote highlighting how the tool helps sales teams.
• Expanded the testimonial section with many new reviews from G2 and company founders.
• Added a "Persana Academy" section to help users learn the platform.

This is a major business update. Persana AI is being acquired by or merging with another company called Rox. This usually means more resources, new features, or a change in how they sell their software.

• Removed the top announcement banner regarding the merger with Rox.
• Deleted detailed sections explaining the "4 Steps" of the revenue machine (Build ICP, Track Signals, Deploy Agents).
• Removed specific feature descriptions for AI Research Agents and Live Intent Signals.
• Removed several customer testimonials and G2 review snippets.
• Removed the footer navigation links and social media icons.
• Deleted links to the Persana Academy, blog, and industry use cases.

The removal of the "joining forces with Rox" banner and significant amounts of product detail suggests a major shift in brand identity or a transition period following their acquisition.