What Permanent Equity changed

• Added a new featured article titled "When Remote Isn't Remote" to the content roll.
• Removed an older article titled "The Snowmobile Incident" from the featured section.

The firm is updating its featured content to address current workplace trends, specifically the nuances of remote work, which may signal their investment stance on company culture and operations.

• Added a new featured content link: "the-one-about-packing-for-work-trips."
• Removed an older featured content link: "hello-qualified-facts."

The firm is rotating its "Unqualified Opinions" content, likely to highlight more relatable or timely operational topics like travel logistics over older general updates.

• Added a new featured link: "Guys, it's a grocery store."
• Removed an older featured link: "The data didn't back me up."

The firm is rotating its "Featured Content" to highlight new insights from its daily column. This signals what topics they currently want business owners to associate with their brand.