What Pepper changed

• Removed the promise to write specific KPIs into customer contracts.
• Deleted detailed descriptions of their "Strategy, Technology, and Talent" pillars.
• Removed mentions of providing a full strategy presentation with projections before a user signs up.
• Deleted several customer testimonials and case study references.
• Removed FAQ sections explaining how they build business cases and their outcome-based pricing model.

The company has removed specific language about writing KPIs into contracts and providing strategy projections before signing. This suggests a shift away from a strictly "outcome-based" sales model or a change in how they handle service guarantees.

• Introduced "Search Everywhere Optimization" to target AI bots like ChatGPT, Gemini, and Perplexity.
• Added a contractual guarantee where projected growth numbers become official KPIs in the service agreement.
• Replaced the "Talent Marketplace" and "Content Tools" focus with "Agent Atlas," an AI agent that works alongside human strategists.
• Shifted pricing model from tool-based licensing to outcome-based engagement after a mandatory growth audit.
• Removed general resources like the blog, careers page, and culture sections from the main landing page.

The product has shifted from a content creation tool to a full-service growth engine. They are now guaranteeing specific results like AI citations and search rankings by writing KPIs directly into their customer contracts.

• Added a new announcement banner at the top of the homepage.
• Introduced the "GEO platform" which measures brand visibility in AI search results.
• Added a call-to-action link for users to "See it live" on their platform page.

Pepper is moving beyond traditional SEO to focus on "Generative Engine Optimization" (GEO). This helps brands track if AI tools like ChatGPT and Perplexity recommend them to users.