What Pentagram changed

• Added a new featured section titled "Our Future is the Ultimate Project" focusing on climate change and environmental organizations.
• Added eight new climate-related projects including "Climate Tech Map," "MethaneSAT," and "The Great Green Wall Frontline."
• Updated the "See latest projects" section to include the "MTA Arts & Design 40th" anniversary identity.
• Replaced the "Secret Life of Things" industrial design showcase with new projects like "MINI x DEUS" and "Gush."
• Updated the homepage quote from Natasha Jen to a new quote by Abbott Miller regarding typography.
• Fixed several navigation links to include the "www" prefix for consistency.

The agency is positioning itself as a leader in environmental design. By highlighting work for climate organizations, they are targeting high-value sustainability contracts and showing they can handle complex scientific data.

• Added a new project for "Storefront Gala 2026" to the featured work section.
• Added a new project for "Design Doha Biennial" to the latest projects list.
• Updated the "Brand Identity" section to feature the Cass Art King’s Cross Store project.
• Replaced a quote by DJ Stout with a new quote by Natasha Jen about design as a tool for social change.
• Added a detailed cookie consent and privacy management banner.
• Updated several internal links to remove the "www" prefix (e.g., pentagram.com/archive).

The firm is updating its portfolio with new high-profile cultural work. This shows their current design direction and keeps their "latest projects" section fresh for potential clients.

• Replaced a featured quote by Paula Scher with a new quote by partner Piotr Woronkowicz focusing on product meaning and function.
• Removed several projects from the "Secret Life of Things" industrial design section, including MINI x DEUS, Loka Chai Maker, and Dr. Jart+.
• Added a comprehensive cookie consent and privacy management tool powered by CookieYes.
• Updated the video thumbnail reference for the "In Defense of the Detour" project.

The agency is shifting its public focus toward industrial design leadership. By replacing a quote from a legendary partner with one from a current partner, they are signaling a fresh perspective on product design and functional storytelling.