What Pela changed

• Removed the "Save $200" promotional offer for Lomi 3.
• Removed the "Start Your 3 Month Trial" call to action.
• Removed the global navigation menu, including links to accessories, support, and the Pela shop.
• Removed social proof metrics, specifically the "More than 215,000 happy households" claim.
• Removed customer names and "Verified Customer" badges from the testimonial section.
• Removed the footer section containing company information, manuals, and legal links.

The brand has removed its primary price incentive and trial period from the homepage. This suggests a shift away from aggressive discounting or a change in their customer acquisition strategy.

• Removed the "Labor Day Sale: 20% OFF Pods & Filters" announcement and shop links.
• Removed the "20% OFF" promotional tag from the Membership Plus product in the navigation menu.
• Updated the video testimonial gallery with new video file references and reordered clips.
• Added empty placeholder icons to the footer section.

The promotional period for the Labor Day holiday has concluded. This signals a return to standard pricing for accessories and memberships, which may affect their short-term conversion rates and average order value.

• Added a "Lomi Bin" promotion inside the empty shopping cart.
• Offered a 25% discount on the Lomi Bin for customers today.
• Integrated the Rebuy engine to power these cart recommendations.
• Cleaned up the video gallery by removing several duplicate video links.

Lomi is using a new tool to suggest extra products when people look at their cart. This helps them sell more items to each customer by offering a discount on a matching accessory right before checkout.