What Pawgo changed

• A new link to a "Privacy Policy" page was added to the "Terms" section of the website footer.

Adding a privacy policy is a standard step for legal compliance and building trust with pet owners who share personal data and home addresses during booking.

• Added a new 5-star review from Audra Graham dated September 9, 2026, praising a groomer named Sal for his work with an older dog.
• Removed an older review from Suzanne Viteri dated March 31, 2026.

The company is actively rotating its social proof to show recent, successful service visits. This helps build trust with new customers by highlighting specific groomers and positive experiences with older or anxious pets.

• A review from Karyn Benavidez was moved from the bottom of the testimonial section to the very top.
• The date on the Karyn Benavidez review was updated from May 24, 2026, to September 6, 2026.

The site updated its social proof by moving a specific positive review to the top of the list. This suggests they are prioritizing testimonials that mention long-term loyalty and specific groomer names to build trust with new visitors.