What ParentSquare changed

• The "Wall of Love" link in the footer was changed from a separate subdomain (welove.parentsquare.com) to a subfolder on the main site (parentsquare.com/company/wall-of-love/).

The company moved its customer testimonial page from a subdomain to a main site directory. This helps keep visitors on the primary website and improves search engine rankings for their social proof content.

• Added "Retention and Enrollment" as a new solution in the navigation menu.
• Combined "Cost Savings" and "Save Time" into a single "Cost and Time Savings" link.
• Moved "Chronic Absenteeism" to the top of the Use Cases list in the navigation.

ParentSquare is shifting its focus toward helping schools keep and attract students. This suggests they are moving beyond simple communication to help districts solve financial and growth challenges.

• Changed "Small & Medium Districts" to "Small and Medium Districts" in the Schools menu.
• Changed "Private & Charter Schools" to "Private and Charter Schools" in the Schools menu.

The company is refining how it labels its target school segments in the navigation menu. This ensures their categories look professional and consistent for district administrators.