What Paperform changed

• Replaced all mentions of "Agency+" with "workspaces" in the marketing and agency sections.
• Updated the feature list to highlight managing clients and brands via "workspaces" instead of the previous "Agency+" plan or feature.

Paperform is moving away from a specific "Agency+" branding toward a more general "workspaces" feature. This suggests they may be broadening how teams and agencies manage multiple brands or clients within the platform.

• Removed the entire top navigation menu including Products, Solutions, and Resources.
• Deleted a massive footer containing over 50 links to industry-specific software pages and competitor comparisons.
• Removed several duplicate customer testimonial blocks to streamline the page.
• Added direct video links to the "What you run on Paperform" section.
• Simplified the header by removing the "Free Online Form Builder" SEO title.

The website is now much shorter and more focused. By removing dozens of links to specific use cases and comparisons, the brand is shifting away from a broad SEO-heavy strategy to a cleaner, more direct sales pitch.

• Added a new SEO-focused headline targeting SMBs in 2026.
• Inserted specific customer quotes under each main use case (Onboarding, Marketing, Surveys, and Payments).
• Expanded the navigation menu with detailed links for Products, Solutions, and Resources.
• Added a "Merch Store" link to the resources section.
• Included more direct links to "Explore more use cases" and "Read more customer stories."

The company is moving from just listing features to showing social proof. This helps potential customers see how other businesses solve specific problems using the tool.