What Panoramata changed

• Added WhatsApp tracking to the "Track Email & SMS" feature section.
• Added YouTube to the list of monitored social and display ad platforms.
• Updated the "Track Keywords" section to emphasize breaking down activities by keyword across all channels.
• Refined customer testimonials with better grammar and updated a claim about replacing four software tools from $500/mo to $300/mo.
• Improved general copy for better readability, such as changing "udentity" to "identify" and "strenghts" to "strengths."

The product is expanding its monitoring capabilities to include more social and messaging channels. This makes their tool more comprehensive for marketers who need to see competitor activity on video and direct messaging platforms.

• Removed the entire top navigation menu including links to specific ad, email, and SMS tracking tools.
• Deleted several detailed sections about email, SMS, and ad library searches.
• Removed specific links to dashboard, calendar, and benchmark feature pages.
• Shortened the homepage by over 16,000 characters.
• Removed several customer names and specific quotes from the testimonial section.

The website now has much less information about specific tools. This might mean they are simplifying their message or moving toward a more private, sales-led approach rather than letting people browse every feature.

• Added "Promotions & Discounts" to the main tracking list.
• Reorganized the "Here's what you can track" section to highlight discount monitoring.
• Updated the order of tracking categories like Meta Ads and LinkedIn Ads in the footer navigation.

The platform is prioritizing price-based intelligence. This helps users see exactly when and how their competitors use sales to win customers.