What P360 changed

• Added a new "CEO Corner" section to the Resources menu.
• Published a new article by CEO Anupam Nandwana titled "How do pharma brands measure whether HCPs actually respond?"
• Removed a large text block from the homepage that listed common pharma problems like "80% of emails go unread" and "HCP data lives in silos."

P360 is increasing its thought leadership by adding direct insights from its CEO. This helps them build trust with high-level pharma executives who are struggling to measure if their marketing actually works.

• Added two new navigation links under Resources: "CEO Corner" and "HCP Corner."
• Updated the featured articles to focus on compliant SMS messaging and HCP engagement definitions.
• Removed older articles focused on QR code use cases and 2025 marketing trends.
• Updated article publication dates to reflect 2026 timelines.

P360 is expanding its content strategy to target specific personas (Executives and Healthcare Professionals) while shifting its focus from general digital trends to specific compliance and engagement tactics.

• The Connect product description now includes video and voice engagement and highlights that it is "fully audit-ready."
• The Activate product description was updated to emphasize "AI-powered actions."
• The Automate product description now specifies capabilities like drafting content and "AI that speaks pharma."
• A job listing for a Senior UX/UI Designer was removed from the careers section.

P360 is expanding its communication suite to include more than just text. By adding "audit-ready" voice and video, they are positioning themselves as a complete, compliant replacement for multiple legacy communication tools in the pharmaceutical space.