What Outreach changed

• Updated all internal navigation links from outreach.io to www.outreach.io.
• Updated all footer links to include the www subdomain.
• Updated resource links, including blog posts, reports, and tools, to the new URL structure.
• Updated product feature and capability page links to the www version.

The company is standardizing its web architecture. While the content remains the same, this technical shift ensures consistent tracking, security, and link equity across their entire marketing site and resource library.

• The Omniplex Learning testimonial was moved to the first position.
• The Siemens testimonial was moved to the second position.
• The names and job titles of the featured customers were swapped to match the new order.
• The links to the full case studies were updated to follow the new sequence.

The company is testing which customer story is more effective at the top of their homepage. They are choosing between a message about "simplicity" versus one about being the "central tool" for sales teams.

• Removed "www." from hundreds of internal links in the navigation menu, body content, and footer.
• Updated all product feature links (Sales Engagement, Deal Management, etc.) to the apex domain.
• Updated all resource links, including blog posts, reports, and case studies, to the new URL format.
• Standardized the primary brand domain as outreach.io instead of www.outreach.io.

The company has updated its primary URL structure across the entire site. This is a significant technical SEO and branding move to simplify their web presence and ensure consistent link equity.