What Osoma changed

• Added a new blog post comparing "Aside" and "Claude in Chrome" based on a one-month review of using Claude Code.
• The new post covers GA4 screen capture quality and how to connect Aside via MCP (Model Context Protocol).
• Removed an older blog post about how marketers should choose which tasks to delegate to AI.

The competitor is positioning themselves as experts in AI-driven marketing operations by reviewing specific technical tools (Aside, Claude Code, MCP). This helps them attract clients looking for "AX" (AI Transformation) consulting.

• Added a new featured article about the operational context AI misses in Meta and Google Ads analysis.
• Added a new value proposition statement: "From data collection to marketing strategy, 오픈소스마케팅 provides growth experiences based on evidence."
• Removed several older blog post previews from the main feed, including posts about "Modu AI" and AI coding tools.
• Updated the "Latest News" section to prioritize high-level AI strategy over technical CLI tutorials.

The competitor is shifting their content focus toward the limitations of AI in advertising. They are positioning themselves as experts who understand the "human context" that AI misses when analyzing Meta and Google Ads.

• Added a new article about the government's "Modu AI" service and its impact on GA4 data analysis.
• Added a new article about identifying marketing tasks to delegate to AI.
• Removed an older article regarding Meta Ads MCP and API connection issues.
• Removed an older article about B2B inquiry data collection.

The competitor is positioning themselves as experts on the upcoming government AI service. They are highlighting potential data tracking issues (GA4 blind spots) that this new service might cause for marketers.