What Osoma changed

• Added a new blog post about Meta Ads MCP API to the "Latest News" section.
• Removed an older blog post link regarding GEO AI traffic value.

The competitor is shifting focus toward advanced ad tracking and API integrations. They are positioning themselves as experts in technical marketing solutions like Meta's Conversational Conversions API (MCP).

• Added a new detailed guide about the September 2026 GA4 dashboard update and how it compares to Looker Studio.
• Removed the "Download Introduction" (소개서 다운로드) direct link from the hero section.
• Updated the "Latest News" section, replacing older AI and SEO strategy posts with newer content focused on B2B data and AI adoption.
• Removed several descriptive text summaries for older blog posts, significantly shortening the homepage length.

The competitor is quickly positioning themselves as experts on the new GA4 dashboard update. They are also streamlining their homepage by removing direct download links, likely to force users through a lead capture form instead.

• Added a new call-to-action section at the top for consulting inquiries and company profile downloads.
• Published new strategic content regarding GEO (Generative Engine Optimization) and its traffic value.
• Added technical guides for GA4 MCP (Model Context Protocol) and Microsoft Clarity integration.
• Implemented a new tag-based navigation system for blog posts (e.g., #SEO, #GEO, #AI, #Agent).
• Reorganized the homepage to prioritize AI transformation (AX) and agent-related topics over older UTM guides.

The competitor is shifting their focus from basic GA4 setup to advanced AI-driven marketing topics like Generative Engine Optimization (GEO) and AI Agents. They are positioning themselves as experts in how AI interacts with business data.