Nov 5, 2025
opti adds new education and career content
What changed
- A product highlight for Rodenstock's B.I.G. EXACT® Sensitive glasses was removed.
- A new content piece from Optonia about starting a career in eye care and becoming an optician master was added.
- A new content piece from DinoArt about unique eyewear design was added.
- A new content piece about securing tickets for opti 2026 was added.
- A new content piece from Optonia about becoming an Optometrist (HWK) was added.
- A new content piece about the new opti 2026 campaign was added.
- A new content piece from Koberg about eyewear made in Germany was added.
- The number of elements for "Eyewear Trends" increased from 385 to 389.
- The number of elements for "Digitalization & Technology" increased from 132 to 133.
- The number of elements for "Sales & POS" increased from 96 to 97.
- The number of elements for "Services" increased from 111 to 112.
- The number of elements for "Frames" increased from 374 to 378.
- The number of elements for "Shopfitting, Shop Design & Business Equipment" increased from 51 to 52.
Why it matters
This shows opti is focusing on training and career growth for eye care professionals.