opti.de

What opti changed

20 changes since September 2025. The most recent was Nov 5, 2025.

opti adds new education and career content

  • A product highlight for Rodenstock's B.I.G. EXACT® Sensitive glasses was removed.
  • A new content piece from Optonia about starting a career in eye care and becoming an optician master was added.
  • A new content piece from DinoArt about unique eyewear design was added.
  • A new content piece about securing tickets for opti 2026 was added.
  • A new content piece from Optonia about becoming an Optometrist (HWK) was added.
  • A new content piece about the new opti 2026 campaign was added.
  • A new content piece from Koberg about eyewear made in Germany was added.
  • The number of elements for "Eyewear Trends" increased from 385 to 389.
  • The number of elements for "Digitalization & Technology" increased from 132 to 133.
  • The number of elements for "Sales & POS" increased from 96 to 97.
  • The number of elements for "Services" increased from 111 to 112.
  • The number of elements for "Frames" increased from 374 to 378.
  • The number of elements for "Shopfitting, Shop Design & Business Equipment" increased from 51 to 52.

This shows opti is focusing on training and career growth for eye care professionals.

Rodenstock B.I.G.

  • A news item about Rodenstock B.I.G. EXACT® Sensitive changed from "presents" to "wins Silmo d'Or".
  • The description for Rodenstock B.I.G. EXACT® Sensitive was updated to mention winning the Silmo d'Or 2025 award.
  • Several older news items were removed.
  • Several new news items were added.
  • The count for "Eyewear Trends" changed from 384 to 385 elements.
  • The count for "Vision Care Trends" changed from 61 to 62 elements.
  • The count for "Fassungen" (frames) changed from 373 to 374 elements.
  • The count for "Brillengläser" (lenses) changed from 116 to 117 elements.

This shows a competitor's product got an important award. This could make more people want it.

opti updates product highlights

  • The first product highlight changed from "LAMARCA EYEWEAR / ROSSODOGE C1 / 673 Produkt-Highlight ### FUSIONI 188" to "RODENSTOCK GMBH C4 / 471 Produkt-Highlight ### Rodenstock präsentiert B.I.G. EXACT® Sensitive".
  • The second product highlight changed from "Fachschule für Augenoptik Hermann Pistor am SBSZ Jena - Göschwitz C3 / 511C Inspiration ### 74. Zuckertütenball" to "Optonia - Private Fachschule für Augenoptik und Optometrie (Bildungspark GmbH) C3 / 427 Fachwissen ### Optometrist (HWK)".
  • The third product highlight changed from "opti Messeangebot ### Jetzt Tickets sichern: Der Ticketshop der opti 2026 ist online!" to "bon Optic C4 / 111 Produkt-Highlight ### Das sanfte Tonometer für alle".
  • The fourth product highlight changed from "opti Messeangebot ### opti – mehr als „nur“ eine Messe" to "Visibilia GmbH C1 / 317 Marken ### Lithe".
  • The fifth product highlight changed from "opti Pressemitteilungen ### Neue Kampagne opti 2026: heller, lebendiger, facettenreicher" to "Fachschule für Augenoptik Hermann Pistor am SBSZ Jena - Göschwitz C3 / 511C Inspiration ### 74. Zuckertütenball".
  • The sixth product highlight changed from "Koberg C1 / 250 Marken ### Hergestellt in Deutschland" to "Fachschule für Augenoptik Hermann Pistor am SBSZ Jena - Göschwitz C3 / 511C Inspiration ### Erfolgreicher Jahrgang: FSAO Jena feiert Übergabe der Augenoptik-Meisterbriefe 2025“".
  • The seventh product highlight changed from "MANTI MANTI C2 / BOX3 Produkt-Highlight ### MANTI MANTI: Innovative, modulare Kinderbrillen für jedes Alter und jede Gesichtsform" to "Visibilia GmbH C1 / 317 Marken ### Betty Barclay".
  • The number of "Eyewear Trends" elements changed from 381 to 384.
  • The number of "Digitalisierung & Technologie" elements changed from 126 to 132.
  • The number of "Fassungen" elements changed from 370 to 373.
  • The number of "Dienstleistungen" elements changed from 105 to 111.

opti changed which products it shows first. This could mean new focus areas.

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opti made 17 more changes since September 2025.
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Oct 2025
15 changes
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