What Ooma changed

• All internal navigation links were updated from ooma.com to www.ooma.com.
• Links for Business Solutions, including AI Suite and POTS Replacement, now use the full subdomain.
• Residential product links, including MyPhone for kids and Home Security, were updated to the full URL format.
• Partner portal and resource links were standardized to include the "www" prefix.

Ooma updated their entire internal linking structure to include the "www" prefix. This is likely a technical SEO move to ensure link consistency and prevent unnecessary redirects, which can improve site speed and search engine rankings.

• Updated the promotional banner from "Starting tomorrow" to "Prime Day is here!"
• Changed the call-to-action from "Browse on Amazon" to "Shop Deals."
• Updated the Amazon store link to a specific promotional landing page.
• Standardized all internal website links to include the "www." prefix (e.g., ooma.com to www.ooma.com).

The company is shifting from a "coming soon" teaser to an active sales event. This indicates they are currently in a high-volume customer acquisition phase for their residential hardware and MyPhone service.

• Added a promotional banner for Prime Day deals running October 6-7.
• Offered discounts of up to $50 on Ooma products, specifically highlighting MyPhone.
• Replaced the general "Introducing MyPhone" headline with time-sensitive sale messaging.
• Added a direct link to the Ooma Amazon storefront.
• Moved the "POTS Retirement Hub" link to a higher position in the business navigation menu.

Ooma is using a major retail event to drive sales for its kid-focused landline product. This shows they are aggressively targeting the residential family market through third-party marketplaces like Amazon.