What Onbrand changed

• Replaced the "Recent Pilates recaps" section with "Recent Golf recaps."
• Updated the homepage hero carousel to include new event types like Padel socials, Sorority rushes, and Content workshops.
• Added a new navigation bar with direct links for Hosts, Brands, and Login/Sign-up.
• Added a step-by-step process list: "Post your event, Apply to brands, Get product, Post the recap."
• Introduced a "Friendsgiving Table" brand category.
• Added a detailed cookie consent management footer.

The platform is moving away from Pilates-heavy content to highlight large-scale charity golf tournaments. This suggests they are targeting higher-budget events with larger guest counts (250–500 people) to attract premium brand sponsors.

• Added a Help Center link to the footer navigation
• Added Baby Showers to the Trending Events section
• Removed Corporate Offsites from the Trending Events section

The addition of a support hub suggests a focus on user self-service, while the shift in trending events shows a rise in family-focused gatherings over corporate ones.

• Removed "Cycling Groups" from the Trending Events section.
• Added "Mom Clubs" to the Trending Events section.

Onbrand is shifting its focus from niche fitness groups to the parenting and family demographic. This suggests they are seeing higher demand or better brand partnerships within the "mom influencer" and local community group space.