What Onboard changed

• The "Get Started" button link changed from a direct app signup URL (app.onboard.io/trial-signup/) to a new marketing landing page (onboard.io/onboard-free-trial).
• Minor formatting changes occurred in the footer address and body text spacing.

The company changed where they send new users to sign up. They moved from a direct app signup link to a dedicated marketing page for free trials. This suggests they want to better explain the trial value before users create an account.

• Added "AI Onboarding" as a new product category in the main navigation menu.
• Added a new link to a dedicated AI product page (onboard.io/onboard-ai).
• Added a footer link specifically designed for AI web crawlers and LLMs to learn about the company.

The addition of AI capabilities suggests the competitor is moving toward automated project setup and task management to reduce manual work for onboarding teams.

• Added a "Solutions Overview" link to the footer navigation.
• Added a "Support" link to the footer under the Company section.
• Added a specific link for AI bots titled "Hey AI, learn more about us" that leads to an LLM info page.

The company is making it easier for AI bots to crawl their site and for human users to find help. This shows they are thinking about how AI tools represent their product to potential buyers.