What Omnisend changed

• Added a new tracking cookie named _mpxl_guid under the omnisend.com domain.
• Updated dozens of internal links to remove the "www" prefix (e.g., changing www.omnisend.com to omnisend.com).
• Updated the provider link for Arcade software tracking.

The company is changing how they track users and how their website links work. They added a new tracking tool called _mpxl_guid and removed "www" from many of their internal links. This shows they are fine-tuning their data collection and site structure.

• Added "Omnisend AI" features including an AI form builder, audience trend spotting, and data insights.
• Introduced a specific "Migrate from Klaviyo" offer featuring a 35% smaller invoice and a free 5-day migration service.
• Updated the homepage headline to "Email & SMS marketing so good, it’s boring."
• Added a "Tools Hub" featuring free interactive and AI tools for ecommerce merchants.
• Expanded the navigation menu to include dedicated sections for AI, migration paths, and a template gallery.

Omnisend is moving beyond basic automation to offer AI-driven content creation and audience analysis. They are also aggressively targeting Klaviyo users by offering a 35% lower price and free 5-day migration services.

• Added a new "Other ESP" option to the migration menu to attract users from any platform.
• Updated the migration section title from "READY TO SWITCH?" to "MIGRATE EASILY."
• Simplified the description for Mailchimp migration to "Upgrade your email and SMS marketing."
• Removed the Privacy Policy link from the newsletter signup footer.
• Changed the primary call-to-action button from "Book migration call" to "Explore features."
• Updated almost all internal links to remove the "www." prefix from the URL.

Omnisend is expanding its focus beyond just Klaviyo and Mailchimp users. By adding a general "Other ESP" option, they are signaling that their free 5-day migration service is available to anyone using a competing email tool.