What Oliv changed

• Added support for Model Context Protocol (MCP) to let users connect their own agent systems to Oliv data.
• Removed aggressive "Extorted by Gong?" marketing banners and competitive pricing comparisons against Gong and other legacy tools.
• Simplified the homepage by removing long lists of specific sales playbooks and individual agent names like "Olivia" and "Oliver."
• Added a new "GTM Engineering" service where their staff builds and manages agents for the customer.
• Updated the integration strategy to focus on "connecting only what you need" rather than a full rip-and-replace of existing software.

Oliv is shifting from a closed tool to an open platform. By adding support for the Model Context Protocol (MCP), they are making it easier for technical teams to use Oliv's data inside their own custom-built AI agents.

• Added a new AI agent called "Gold Digger" to the Specialist Agents and Outcome-based navigation sections.
• Removed the "Onboarding Tracker" section from the homepage.
• Updated the "Signal Graph" text to slightly shorten the list of technical validation and implementation readiness markers.

Oliv is expanding its suite of specialized AI agents. The addition of the "Gold Digger" agent suggests a new focus on identifying high-value opportunities or extracting more value from existing data, while the removal of the "Onboarding Tracker" indicates a shift away from manual project tracking toward autonomous agent workflows.

• Renamed the core "Object Graph" technology to "Context Graph" across the entire website.
• Added two new specialized AI agents: "Portfolio Manager" and "Coach."
• Updated the hero section demo text to include a "VP Sales" persona and a new approval message: "Looks good, roll it out."
• Updated technical descriptions to emphasize how the "Context Graph" connects conversations to accounts and opportunities.

The shift from "Object" to "Context" suggests the product is moving away from technical data structures toward a focus on business meaning. They also added new AI agents, signaling an expansion of their automated sales workforce.